041622 / IRC Triplet Poster Campaign / Personal
“International Rescue Committee” or IRC is a non-profit organization that started in the USA by an immigrant named Albert Einstein. The purpose for such organization is to provide aid on a global scale. The mission of the IRC is to help people whose lives and livelihoods are shattered by conflict and disaster, including the climate crisis, to survive, recover and gain control over their future. I hoped to represent their mission through this concept.
This was of personal interest and also a college project, to practice building concept for campaigns, and to understand Triplet posters for advertising/promotional purposes. The goal is to use an trend in interactivity, the QR code, and pushing the message that you can help people on the front lines with a scan of your phone—a device everyone uses daily.
Countries represented on this campaign:
- Afghanistan
-
Myanmar
- Ukraine
︎ IRC Non-Profit Organization: www.rescue.org
041622
/ IRC Main Campaign Mock-ups / Personal
Main parts of the campaign were print- and social media-oriented.
- Triplet Posters
-
Static Bus Displays
-
Social Media Platforms
-
Billboards
041622
/ Proposed Additions / Personal
Throughout the process, we presented our ideas and show other suggestions to expand the campaign further. I wanted to seek outlets that involved people and their talents along with interactive touchpoints. In this case, I decided upon:
Throughout the process, we presented our ideas and show other suggestions to expand the campaign further. I wanted to seek outlets that involved people and their talents along with interactive touchpoints. In this case, I decided upon:
- Large-scale Murals
-
Touch-screen Bus Stop shelters
- Cups (Consumption Material)
