071422  /  Trifold Brochure Summer 2022 Mailer Cover Design  /  Professional + Higher-Ed

Continuing the “Find Your Fit” campaign and with the push to use photo elements again, I applied decided to further a collage approach. The campaign branding was built unconventionally with an almost adhoc approach. This likely influenced my decision to propose design elements that go with a collage, peg board, industrial aesthetic as well as function.  

The style was chosen for its trendy but semi-timeless aesthetic. Abstract parts can be moved around, swapped, positioned generally where they seem appropriate to help with furthering their longevity in use and style. Deciding on simple graphics is to lessen decision fatigue when designing around certain demographics in our publications.