102320  /  Tifflin’s Truffles Branding  /  Personal 

Given just the name of a made-up company to build a brand, this project’s purpose is to explore all types of advertising platforms/touchpoints. This specific piece is used for the ads seen inside trains. They are typically small to medium in size and are applied with adhesives along the visible, curvilinear and visible spots above passengers.

This establishes the theme of this truffle/candy shop for the upcoming or current season and holidays. Visuals are kept general with the use of winter plants and florals and branding colors as the target audience goes beyond people who celebrate Christmas or no beliefs at all and simply just Winter Holidays.

102320  /  Tifflin’s Truffles Advertising  /  Personal

Mock-ups for Tifflin’s Truffles advertising pieces:

• Postcard
  
• Newspaper Ad
  
• Merchandise (Cloth Mask)
  
• Digital Ad
  
• Train Banner Ad